[collected 2002-01-21 22:19:44 CST (Jan Mon) 1011673184]
MARKETING
For years I struggled to explain to friends and family the differences
among the various types of marketing. At last I hit upon the perfect
illustration:
You see a gorgeous girl at a party. You go up to her and say, "I'm
fantastic in bed." That's Direct Marketing.
You're at a party with a bunch of friends and see a gorgeous girl. One of
your friends goes up to her, points at you, and says, "He's fantastic in
bed." That's Advertising.
You see a gorgeous girl at a party. You manage to get her telephone
number. The next day you call her and say, "Hi, I'm fantastic in bed."
That's Telemarketing.
You're at a party and see a gorgeous girl. You stand up and straighten
your tie. Then you walk over to her and pour her a drink. You offer her a
ride, open the door for her, pick up her bag after she drops it, and then
you say, "By the way, I'm fantastic in bed." That's Public Relations.
You're at a party and see a gorgeous girl. She walks up to you and says,
"I hear you're fantastic in bed." That's Brand Recognition.
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