TOY CLASSICS:  THE TIMELESS AND THE TRENDY

by Pam North

Two of the most popular toys of all time could hardly be more different from each other in what they represent.

The teddy bear's origin goes back to an American president and a well-known cartoonist.  The cartoon, drawn by Clifford Berryman, was called "Drawing the Line in Mississippi," and it depicted President Theodore Roosevelt refusing to shoot a bear.  Roosevelt had journeyed to the region to settle a border dispute between Mississippi and Louisiana, and while there, he had participated in several days of attempted bear-hunting.  That endeavor had proved so unsuccessful that an exhausted bruin specimen was finally roughly rounded up by members of the expedition expressly for Roosevelt to shoot.
The president refused to dispatch the poor creature in so unsportsmanlike a situation.  News of the event reached Berryman, and inspired him to create a cartoon for the November 16, 1902 edition of the Washington Post that depicted
the double meaning in which Roosevelt had drawn a line - to set a border and to refuse to kill a captive animal.  Berryman's original cartoon showed a large adult bear, but in his subsequent version he drew an appealing cub, and this was the one that captured the attention and fancy of the American public.  Berryman expanded the cub character into a variety of situations connected with President Roosevelt, and the association with the bear cub had the effect of endearing Roosevelt to the animal-loving American populace.

The sensation of the cartoon cub prompted a Brooklyn, New York couple, Morris and Rose Michtom, to make a bear in honor of Roosevelt's actions.  Calling their creation "Teddy's Bear," they displayed it prominently in their store window.  Its cuddly, appealing design was an instant hit, and demand from the public for the bear encouraged the Michtoms to found the first United States teddy bear manufacturing firm, the Ideal Novelty and ToyCompany.

In the same time frame, the German toy firm, Steiff, had coincidentally decided to produce a stuffed toy bear inspired by the sketches of bears drawn by Richard Steiff during his visits to the Stuttgart zoo.  The naturalistic, long-snouted, hump-backed prototype was introduced at the March, 1903 Leipzig Toy Fair.  European toy buyers greeted the toy with a lukewarm response, but an American buyer, aware of the burgeoning popularity of "Teddy's Bear," placed an order for 3,000.  By 1906, teddy bears had become a huge fad.  Women carried them everywhere, and children hugged them in photographs.  Competing manufacturing firms sprang all over the United States and Europe.  The teddy bear became the quintessential British childhood toy, and was embraced almost as enthusiastically throughout the rest of the world as a
companion to hold dear even into adulthood.  In 1994, Christie's auction house sold a rare bear for a record-breaking $176,000, and in 1999, in the U.S. alone, collectors purchased $441 million worth of bears.  The teddy bear stikes an enduring emotional chord, and continues to be a popular toy symbolizing acceptance, companionship, love and reassurance.

In contrast to the cuddly, furry teddy bear is Barbie, easily the most popular doll in history.  More than just a doll, she symbolized a new way of life when she was introduced in 1959.  She was a total departure from the traditional baby dolls that encouraged nurturing; she symbolized a different set of values.  Clearly sexuality was showcased; her looks were a
composite of Brigitte Bardot's sultry hourglass figure and Grace Kelly's sleek style.  Consumerism was evident in the doll's extensive wardrobe of clothing and accessories (a spectrum of fashions from pop culture to haute couture), and a variety of cars, boats, swimming pools and houses.  Here was the original "Material Girl."  Female independence was also part of her charm.  Playing mommy was no longer the focus; this doll was an exciting role model.  She had careers (model, veterinarian, stewardess, nurse, airline pilot, astronaut).  Although she had a boyfriend, Ken, and a variety of wedding dresses to choose from, she never married him, and the pink Corvettes and condos were all her very own.  She gave a lot of little girls a new set of non-traditional perceptions.
 
 
 

Illustrations for article may be found at:

http://teddybearandfriends.com/history.html
Clifford Berryman cartoon from 1902 , "Drawing the Line in Mississippi"

http://barbiefanatic.bobsville.com/coogcoll.htm
9th or 10th photos down page.......1959 Barbie dolls