From: youngdale@v6550c.nrl.navy.mil (Eric Youngdale)
Newsgroups: gnu.misc.discuss
Subject: Re: Who owns Sin, Tan, Expand?
Date: 3 Oct 91 16:27:41 GMT
Organization: GNUs Not Usenet
>I'm pretty sure that he ended up winning, on the grounds that a trademark only
>covers related uses of the name. For instance, DEC's trademark on VAX doesn't
>prevent some (British?) company from marketing a vacuum cleaner under the same
>name.
The only reason that there is a VAX vacuum cleaner is that DEC signed
an agreement with the company long ago essentially allowing this to happen.
I am enclosing an article that (humorously) explains this a little further.
If you can assume that the quotes from Nikki Robertson are legitimate, then
the vacuum manufacturer was first with the VAX name.
New VAX Reseller Sears Expects To Clean Up With Its Latest Offering
t( {Unix Today!, 16-Oct-1989, p47}
VAX sucks. Don't gasp and assume we're committing libel. It's
true. Even its manufacturer will agree.
What we're talking about here is the VAX vacuum cleaner, a British
machine that Sears began marketing this year. The introduction of
the vacuum with the same name as a rather well-known line of Digital
Equipment computers has created a malestrom of confusion among piles
of programmers who are less than bright and don't know a suction
hose from a dirtbag.
"I just don't think it's right," said I.M.A. Weenie, manager of
information services for the Institute for the Study of We're Not
Quite Sure What at Pork Barrel University in Pentagon, N.D.
"We spent three weeks trying to boot Ultrix 3.1 on the Sears VAX
without any luck at all. Then, when we called the number for
software support in the doc kit and asked for a patch tape, they
asked, 'What color?' and told us Krazy Glue would probably work as
well."
Weenie did find one praiseworthy feature: "It runs Donkey Kong
better than an Amiga."
R.T.F. Immanuel, vice president of information services at the
investment firm of Crosby, Stills, Nash and (sometimes) Young, said
his company finds the Sears VAX far superior to the DEC product.
"The VAXstation we were using just never got dirt out of those
hard-to-reach corners and folds in the upholstery," he said.
How did this confusing situation come to pass? According to DEC
spokeswoman Nikki Richardson, when DEC trademarked the VAX name
prior to introducing that line in 1977, it was with the full
knowledge that the British firm VAX Appliances had been using the
name for several years.
The two companies reached an agreement that allowed DEC to use the
name for computers and the British firm to continue using the name
for household appliances.
Because the VAX vacuum cleaner had not been distributed in the
United States, the two firms never clashed. Until now.
But DEC takes a game view of the situation. "We felt there was no
likelihood of confusion with the appliances," said Richardson,
reading from a statement prepared by company attorneys.
We asked Sears to supply specifications of the vacuum cleaner on the
grounds that our readers are highly concerned with such issues as
price/performance, processor speed, scalability, availability of
applications and whether or not the machine has a flat-topped
display you can rest a beer on.
UT: What operating system does your VAX run?
Sears: Operating system?
UT: (quoting from the well-thumbed newsroom copy of 'Computers
Explained For People With Extremely Tiny Brains'): "An operating
system is the software that manages the computer hardware. Its
development represented a giant step forward from the cumbersome
binary I/O of the early ..."
Sears: All you've got to do is plug the thing in and go.
UT: (remembering something some marketing guy said once): Why, that
would make your product... that would make it "plug and play."
Sears: Yeah, you can just plug it in to any standard wall socket,
and after that, you just turn it on.
UT: (typing): "... compliant with all relevant standards... features
include high user-friendliness..." What is the processor speed?
Sears: Funny you should ask that. We have one at home, and we have
a really big living room, and the other day my son had a party for
his friends and the band he's in, Humongous Jet Flying Low Over Your
House, and the Missus got the whole room clean in a half-hour with
the VAX. It even sucked up those little parts that accidentally
came off the dog.
UT: (typing): "high...processor...speed...and...power..."
Sears: And during the party, one of my son's friends dropped the VAX
out the window, but the darn thing worked the next day!
UT: "...robust..."
Sears: It's very light. I'm not sure exactly how much it weighs,
because we couldn't really get it to stay balanced on the bathroom
scale.
UT: "...though the VAX has limited scalability..."
Sears: And it costs less than any one like it around!
UT: "...offers a favorable price/performance point to any comparable
machine of its class..."
Meanwhile, in a move DEC says is totally unrelated to the VAX vs.
VAX issue, the company announced last week that it is renaming its
product lines.
PDP computers still in circulation will henceforth be known as
"Kenmore Side-by-Side Refigerator/Freezers." The DECstation line
will be renamed "Sanyo Color TV With Full Remote Control."
And all VAX computers and VAXstations will be recalled, so the
following warning can be applied: "Do not use on delicate drapes and
fabrics."
{Unix Today!, 16-Oct-1989, p47}
{contributed by Steve Lionel}
I guess in the gcc distribution we will have to rename tm-vax.h to
tm-Kenmore_Side-by-Side_Refrigerator_Freezer.h.
-Eric
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